The day has finally come for the NFL and millions of fans throughout the country! Last week, on April 3rd, Nike unveiled its newest product: the new official jerseys for the 2012 NFL Season. Since 2002, Reebok had the official licensing rights of the NFL’s official team jerseys, apparel, and merchandise. The company and the NFL had a 10 year contract worth $250 million. In 2011, Reebok and the NFL tried to negotiate a new contract that would continue the company to have the official licensing rights to the NFL’s jerseys and apparel, but a deal was not reached, and the current contract between Reebok and the NFL expired in the beginning of April.
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